Traveller Kids – Starter Kit
Traveller Kids is a subscription based product, aimed at kids of age 7+. It is based on a theme of travel and takes kids on journey with its mascot Atlas, a super-mouse.
The Starter Kit is given at the time of subscription. It consists of things like passport, World map, stickers, diary and some introductory material to get the kinds on the journey they are about to have for the next few months. Following this, each month the kids receive a country kit which educates them about place through interactive games and interesting reading material.
My role at Traveller Kids was to develop a system in which all the consecutive country boxes are linked by a narrative, and the contents of each of those boxes are comparable. I also designed many of the merchandise, and designed a whole country kit for France. See here.
Read more about the process here.