Traveller Kids

Company

Graphic Design, Design Strategy

Role

2012

Year

Traveller Kids is a subscription-based product, aimed at kids of age 7+. It is based on a theme of travel and takes kids on a journey with its mascot Atlas, a super-mouse.
The Starter Kit is given at the time of subscription. It consists of things like passport, World map, stickers, a diary and some introductory material to get the kids on the journey they are about to have for the next few months. Following this, each month the kids receive a country kit which educates them about the place through interactive games and interesting reading material.
My role at Traveller Kids was to develop a system in which all the consecutive country boxes are linked by a narrative, and the contents of each of those boxes are comparable. I also designed many of the merchandise and designed a  country kit for France. See here.
Read more about the process here.