Traveller Kids

Company

Graphic Design, Design Strategy

Role

2012

Year

Traveller Kids is a subscription-based product, aimed at kids of age 7+. It is based on a theme of travel and takes kids on a journey with its mascot Atlas, a super-mouse.
The country kit is a wholesome box of entertainment. It teaches the kids about the culture, history, facts etc. of that country, using interactive games and reading materials. Also included are items like a souvenir from that particular country, a letter from the native kid, etc. To keep the narrative alive, Atlas is the narrator of all this. Also to maintain continuity, each country kit has a visa stamp sticker, and a boarding pass to visit the country, so the kids can maintain the passport they received in the starter kit.
Read more about the processĀ here.